This article presents an overview of Italian media development in the postwar period. A unique media market has developed in Italy, which has allowed two media players, the public service broadcaster Rai — Radiotelevisione italiana — and the commercial media company, Mediaset, to dominant audience share and advertising revenues in the Italian Broadcasting market.
Italy / C. SORRENTINO; HIBBERD M. - STAMPA. - (2007), pp. 229-249.
Italy
SORRENTINO, CARLO;
2007
Abstract
This article presents an overview of Italian media development in the postwar period. A unique media market has developed in Italy, which has allowed two media players, the public service broadcaster Rai — Radiotelevisione italiana — and the commercial media company, Mediaset, to dominant audience share and advertising revenues in the Italian Broadcasting market.
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