The paper explores the impact of market knowledge in fashion store management.
Market knowledge in clothing retail: results from a research survey / S.Guercini; S.Ranfagni. - ELETTRONICO. - (2005), pp. 1-15. ( International Workshop on "Heterogeneity, diversification and performance" Cosenza, Italy 7th-8th July).
Market knowledge in clothing retail: results from a research survey
GUERCINI, SIMONE;RANFAGNI, SILVIA
2005
Abstract
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