Product-driven Process Value Analysis

The paper describes a methodology to support business process re-engineering by mapping product requirements to product development phases in order to analyze their contribution to value creation. The methodology has been already validated by the authors in different industrial sectors through real case studies [1], that were all characterized by well established business processes, needing improvements to preserve their competitiveness in the marketplace. In this paper the effectiveness of the methodology in identifying process criticalities is tested with regards to industrial processes experiencing under capacities in satisfying the market demand as well as concerning not yet established business ideas. The task is performed by considering the wood pellet production process as a case study.