The paper investigates the impact of guanxi on the distribution channels in China market
Guanxi network and distribution in the Chinese market: the Case of Ferrero / S.Guercini; S.Ranfagni. - ELETTRONICO. - (2011), pp. 1-11. (Intervento presentato al convegno 16th Conference of the European Association for Education and Research in the Commercial Distribution (EAERCD) tenutosi a Parma nel 29th June - 1st July).
Guanxi network and distribution in the Chinese market: the Case of Ferrero
GUERCINI, SIMONE;RANFAGNI, SILVIA
2011
Abstract
The paper investigates the impact of guanxi on the distribution channels in China market
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