Purpose – The purpose of this paper is to analyse the emergent role of market in cultural enterprises. Design/methodology/approach – The authors consider market as network and identify the role of the interaction process with a special focus on theatre organizations. Findings – The interactions are examined on the basis of relationship models, distinguishing for each of them the progressive changes in their structural components (actors, activities and resources) and the outcomes (economic, artistic, social) produced. Originality/value – The value of the study is to identify market representation by theatre organizations and to analyse their interactions with the market as a cumulative and continuous process.

Defining market approaches in cultural organizations: an analysis of Italian theatres / S.Guercini; S.Ranfagni. - In: ARTS MARKETING. - ISSN 2044-2084. - ELETTRONICO. - 2 issue 1:(2012), pp. 52-69. [10.1108/20442081211233016]

Defining market approaches in cultural organizations: an analysis of Italian theatres

GUERCINI, SIMONE;RANFAGNI, SILVIA
2012

Abstract

Purpose – The purpose of this paper is to analyse the emergent role of market in cultural enterprises. Design/methodology/approach – The authors consider market as network and identify the role of the interaction process with a special focus on theatre organizations. Findings – The interactions are examined on the basis of relationship models, distinguishing for each of them the progressive changes in their structural components (actors, activities and resources) and the outcomes (economic, artistic, social) produced. Originality/value – The value of the study is to identify market representation by theatre organizations and to analyse their interactions with the market as a cumulative and continuous process.
2012
2 issue 1
52
69
S.Guercini; S.Ranfagni
File in questo prodotto:
File Dimensione Formato  
Guercini_Ranfagni_2012.pdf

Accesso chiuso

Tipologia: Versione finale referata (Postprint, Accepted manuscript)
Licenza: Tutti i diritti riservati
Dimensione 250.88 kB
Formato Adobe PDF
250.88 kB Adobe PDF   Richiedi una copia

I documenti in FLORE sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/593116
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact