An Intercultural Comparison of the Perception of Luxury by Young Consumers

Recently, has there been a change in the perception of luxury: from an elitist concept to a consideration of luxury as a many ‐ faceted issue. In the last few years, it has become clear that luxury consumption is open to different kinds of consumers, and that it therefore contributes to defining differentiated identities. This article analyses the perception of the concept of luxury and ranks some adjectives defining luxury among an international sample of young people.