News agencies are part of a complex system that is suffering the revolu-tions and evolutions of its markets because of changes driven by the cur-rent financial and economic crisis and the transformation of Information and Communication Technologies (ICTs). In this context this chapter is a contribution to discussion of news agencies’ market and development strategies. I will use implicitly geographical and systemic conceptual skills to highlight news agency markets’ trends and opportunities. Based on empirical observations and interviews with managers of the leading Ital-ian news agency, ANSA, I will introduce its mission, structure, and mar-kets. Then I will explor e its strategy by contrasting it with examples of two internationally recognized news media players, using these these as pos-sible paradigmatic solutions. The chapter ends with a discussion about the relationship between news and the Internet, and whether the Inter-net is the best and pivotal solution for new development strategies
Can the Internet save the news in Italy? Possible stragies for news agencies / Marco Tortora. - STAMPA. - (2009), pp. 89-104.
Can the Internet save the news in Italy? Possible stragies for news agencies
TORTORA, MARCO
2009
Abstract
News agencies are part of a complex system that is suffering the revolu-tions and evolutions of its markets because of changes driven by the cur-rent financial and economic crisis and the transformation of Information and Communication Technologies (ICTs). In this context this chapter is a contribution to discussion of news agencies’ market and development strategies. I will use implicitly geographical and systemic conceptual skills to highlight news agency markets’ trends and opportunities. Based on empirical observations and interviews with managers of the leading Ital-ian news agency, ANSA, I will introduce its mission, structure, and mar-kets. Then I will explor e its strategy by contrasting it with examples of two internationally recognized news media players, using these these as pos-sible paradigmatic solutions. The chapter ends with a discussion about the relationship between news and the Internet, and whether the Inter-net is the best and pivotal solution for new development strategiesI documenti in FLORE sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.