The paper focalizes its attention on the analysis of buyer-seller interactions in facility services enjoyed by public organizations. It aims at examining which are the purchasing models of facility services in public organizations and how emerging paradoxes can impact on the approaches to buyer-seller interactions in business services proposed by specialized literature. The research, based on 15 case studies of Italian Municipalities, shows that outsourcing of facility management services is associated more to transactions than to interactions and that transactions in facility services do not necessary generate efficiency.
Buyer-seller interactions in facility services: purchasing models and emerging paradoxes / Ranfagni S.; Guercini S.. - ELETTRONICO. - “Lost in translation. Marketing in an interconnected world”:(2013), pp. 1-8. (Intervento presentato al convegno 42° EMAC Annual Confernce “Lost in translation. Marketing in an interconnected world” tenutosi a Faculty of Management, Instanbul, Turkey nel 5-7 June 2013).
Buyer-seller interactions in facility services: purchasing models and emerging paradoxes
RANFAGNI, SILVIA;GUERCINI, SIMONE
2013
Abstract
The paper focalizes its attention on the analysis of buyer-seller interactions in facility services enjoyed by public organizations. It aims at examining which are the purchasing models of facility services in public organizations and how emerging paradoxes can impact on the approaches to buyer-seller interactions in business services proposed by specialized literature. The research, based on 15 case studies of Italian Municipalities, shows that outsourcing of facility management services is associated more to transactions than to interactions and that transactions in facility services do not necessary generate efficiency.
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