COLUX. A new creative connection: from local territories to global diffusion

The increasingly technological world keeps us connected to each other by removing physical and geographical barriers. Although this is effectively one of the main current innovation propositions, how can design exploit the digital transformation to create new professional connections? In other words, how can we switch from local knowledge to global collaboration? The article questions the mentioned issues, and it proposes an innovative collaboration design project COLUX which allows the real-time connection between different professionals through the creation of virtual spaces for products/living space co-design thanks to the support of the pioneering technologies such as AR and VR. The results of the project as well as the methodology used in the case study have been reported by highlighting the concern and the strategic role of the design in linking professionals (and more) in an increasingly connected but outdistance world, by pre-emptying users’ needs thanks to its ability to observe and, above all, to predict demands. As such, in this applicative framework, the paper aims to identify the project’s potential to be replicated at different scales and contexts, by bringing great impact both in the scientific and in the territorial networking.