Abstract: In the growing competition between Old and New World wine-producing countries, the Old World countries are definitely suffering. After a brief description of the competitive enviroment and the new challenges for Old World wineries, this chapter provides a framework (strategic maps) for understanding wineries’ competitive strategies. We focus on Italian wineries to check the validity of the key resources on which their competitive advantage is based. Results of two focus groups with Italian winemakers and professionals outline the typical problems and limitations that occur while formulating a strategy. Recommendations for industry and practitiones conclude this chapter.
Old World Wineries and Market Orientation: Empirical Evidence From the Italian Wine Industry / C. Santini; A. Cavicchi; V. Zampi. - STAMPA. - (2010), pp. 341-353.
Old World Wineries and Market Orientation: Empirical Evidence From the Italian Wine Industry
ZAMPI, VINCENZO
2010
Abstract
Abstract: In the growing competition between Old and New World wine-producing countries, the Old World countries are definitely suffering. After a brief description of the competitive enviroment and the new challenges for Old World wineries, this chapter provides a framework (strategic maps) for understanding wineries’ competitive strategies. We focus on Italian wineries to check the validity of the key resources on which their competitive advantage is based. Results of two focus groups with Italian winemakers and professionals outline the typical problems and limitations that occur while formulating a strategy. Recommendations for industry and practitiones conclude this chapter.File | Dimensione | Formato | |
---|---|---|---|
Old World wineries_part 1.pdf
Accesso chiuso
Tipologia:
Versione finale referata (Postprint, Accepted manuscript)
Licenza:
Tutti i diritti riservati
Dimensione
1.24 MB
Formato
Adobe PDF
|
1.24 MB | Adobe PDF | Richiedi una copia |
Old World wineries_part 2.pdf
Accesso chiuso
Tipologia:
Versione finale referata (Postprint, Accepted manuscript)
Licenza:
Tutti i diritti riservati
Dimensione
1.2 MB
Formato
Adobe PDF
|
1.2 MB | Adobe PDF | Richiedi una copia |
Old World wineries_part 3.pdf
Accesso chiuso
Tipologia:
Versione finale referata (Postprint, Accepted manuscript)
Licenza:
Tutti i diritti riservati
Dimensione
1.25 MB
Formato
Adobe PDF
|
1.25 MB | Adobe PDF | Richiedi una copia |
Old World wineries_data index.pdf
Accesso chiuso
Tipologia:
Versione finale referata (Postprint, Accepted manuscript)
Licenza:
Tutti i diritti riservati
Dimensione
1.21 MB
Formato
Adobe PDF
|
1.21 MB | Adobe PDF | Richiedi una copia |
Old World wineries_part 4.pdf
Accesso chiuso
Tipologia:
Versione finale referata (Postprint, Accepted manuscript)
Licenza:
Tutti i diritti riservati
Dimensione
1.72 MB
Formato
Adobe PDF
|
1.72 MB | Adobe PDF | Richiedi una copia |
I documenti in FLORE sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.