Abstract.The paper analyzes the Italian theater system aiming to define the concept of market manager of theatrical organizations and to deepen the relationship existing with market players. The work focuses its attention on the analysis of relations with intermediaries and of distribution choices made by theatrical organizations. The methodology consists in the realization of cases of theatrical production companies and of performing arts distribution companies.
Mercato e distribuzione nelle imprese di produzione teatrale / A.Burresi; S.Guercini; S.Ranfagni. - ELETTRONICO. - (2009), pp. 1-25. (Intervento presentato al convegno 8th International Congress “Marketing Trends” tenutosi a Paris nel 15-17 January).
Mercato e distribuzione nelle imprese di produzione teatrale
BURRESI, ALDO;GUERCINI, SIMONE;RANFAGNI, SILVIA
2009
Abstract
Abstract.The paper analyzes the Italian theater system aiming to define the concept of market manager of theatrical organizations and to deepen the relationship existing with market players. The work focuses its attention on the analysis of relations with intermediaries and of distribution choices made by theatrical organizations. The methodology consists in the realization of cases of theatrical production companies and of performing arts distribution companies.
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