Sfoglia per Autore
Insights into the interface between entrepreneurial and digital marketing
2018 Guercini Simone; Milanesi Matilde; Ranfagni Silvia
Consumer-brand knowledge through social media environments: An analytical approach on the multi-vocal nature of the brand
2018 Ranfagni Silvia; Milanesi Matilde; Guercini Simone
Exploring passion in hobby-related entrepreneurship. Evidence from Italian cases
2018 Milanesi Matilde
Editorial
2018 Guercini Simone, Runfola Andrea, Perna Andrea, Milanesi Matilde
Native and immigrant entrepreneurship. Costs of doing business and local liabilities
2018 Guercini Simone; Milanesi Matilde
Passion-based Entrepreneurship as an emerging phenomenon for local development
2019 Bocconcelli Roberta, Cantù Chiara, Capone Francesco, Guercini Simone, Milanesi Matilde, Pagano Alessandro, Perna Andrea, Petrucci Francesco, Ranfagni Silvia, Runfola Andrea, Sabatini Andrea
Conviviality and entrepreneurship: main results from a content analysis
2019 Guercini Simone, Ranfagni Silvia, Milanesi Matilde
Market access farmaceutico: attori e implicazioni per la sostenibilità del sistema sanitario
2019 Guercini Simone, Milanesi Matilde, Runfola Andrea, Vella Orazio
Imprese culturali e percezione di marca attraverso metodologie combinate di ricerca online
2019 Ranfagni Silvia, Milanesi Matilde, Guercini Simone
Conviviality in entrepreneurial communities: main results from an exploratory research
2019 Guercini Simone, Milanesi Matilde, Ranfagni Silvia
An online research approach to investigate consumers’ perception of museum brands: the case of Opera di Santa Maria del Fiore
2019 Silvia Ranfagni, Matilde Milanesi, Simone Guercini
Understanding changes within business networks: evidences from the international expansion of fashion firms
2019 Guercini Simone; Milanesi Matilde
Newness and heritage in business networks: Case analysis of university spin-offs
2019 Guercini Simone; Milanesi Matilde
Foreign market entry decision-making: what do we know so far?
2020 Guercini S., Runfola A., Milanesi M.
Imprese e mercato: Nuove metodologie di analisi del fruitore di cultura
2020 Ranfagni Silvia; Milanesi Matilde
Surfing the waves of new marketing in luxury fashion: the case of online multi-brand retailers
2020 Guercini Simone; Milanesi Matilde; Mir-Bernal Pedro; Runfola Andrea
Liabilities and networks in the internationalization of fashion retailing
2020 Milanesi Matilde
Image-based social media and visual content analysis Insights from a literature review
2020 M. Milanesi, S. Guercini
Heuristics in international business: A systematic literature review and directions for future research
2020 Guercini S.; Milanesi M.
Discovering Passion Through Entrepreneurial Stories: Emerging Features from Content Analysis
2020 Ranfagni Silvia; Runfola Andrea, Milanesi Matilde, Guercini Simone
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