DONVITO, RAFFAELE
DONVITO, RAFFAELE
Scienze per l'Economia e l'Impresa
(forthcoming), A Cross-Cultural Exploratory Content Analysis Of The Perception Of Luxury From Six Countries. (Letter of Acceptance sent by the Editor on 12 Febr. 2012)
2012 B.Godey; D.Pederzoli;G.Aiello; R.Donvito; K.P.Wiedmann; N.Hennigs
A cross-cultural analysis of the perception of luxury
2014 B. Godey; D. Pederzoli; G. Aiello; R. Donvito; B. K-P. Wiedmann; N. Hennings
A cross-cultural exploratory analysis of the perception of luxury from six countries
2008 G.Aiello; R.Donvito; B.Godey; D.Pederzoli; K.Wiedmann; N.Hennigs; A.Siebels; P.Chan; J.Tsuchiya; A.Pavone; S.Rabino
A cross-cultural exploratory content analysis of the perception of luxury from six countries
2013 B. Godey; D. Pederzoli; G. Aiello; R. Donvito; K-P. Wiedmann; N. Hennigs
A study on measuring and defining customer equity of complex shopping malls
2012 N.Kim;J.Park;K.H.Kim;G.Aiello;R.Donvito;
An instagram content analysis for city branding in London and Florence
2018 Acuti D., Mazzoli V., Donvito, R., Chan P
An intercultural comparison of the perception of luxury among young consumers
2012 Aiello, G.; Donvito, R.
An Intercultural Comparison of the Perception of Luxury by Young Consumers
2013 B.Godey;D.Pederzoli;G.Aiello;R.Donvito;K.P.Wiedmann;N.Hennigs
An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom
2015 G. Aiello; R. Donvito; D. Pederzoli; B. Godey; L. Grazzini; B. Wagner; J. Wilson; C. Halliburton; I. Shokola
An international perspective on luxury brand and country-of-origin effect
2009 G.Aiello; R.Donvito; B.Godey; D.Pederzoli; K.Wiedmann; N.Hennigs; A.Siebels; P.Chan; J.Tsuchiya; S.Rabino; I.Skorobogatykh; B.Weitz; H.Oh; R.Singh
Are You Like Me? I Will Be Attached To You. Empirical Findings From An International Research About Consumer, Brand And Store Personality Congruence In Luxury Sector
2016 R. Donvito; G. Aiello; B. Godey; D. Pederzoli; K-P. Wiedmann; N. Hennings; C. Klarmann; P. Chan; C. Halliburton; J. Tsuchiya; T. Koyama; I.I. Skorobogatykh; B. Weitz; H. Oh; M. Ewing; J. Newton; Y. Lee; L. Fei; C. Rong Chen
Attività di marketing territoriale per la valorizzazione dei centri storici minori: il caso Bibbiena
2003 A.Burresi; S.Guercini; S.Ranfagni; R.Donvito; A.Runfola
Brand and country-of-origin effect on consumers' decision to purchase luxury products
2012 B.Godey; D.Pederzoli; G.Aiello; R.Donvito; P.Chan; H.Oh; R.Singh; I.Skorobogatykh; J.Tsuchiya; B.Weitz.
Brand e trasgressioni: le principali conseguenze nella comunicazione sui social media
2021 Mazzoli V., Zarantonello L., Donvito R.
Brand Engagement into Self-Concept and Culture: a Bibliometric and Thematic Review for a Future Research Agenda
2023 Nechaeva Olga, Mazzoli Valentina, Donvito Raffaele
Brand reputation and Customer equity in global environment:a theoretical framework.
2012 G.Aiello;R.Donvito;L.Grazzini
Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships
2024 Valentina Mazzoli, Raffaele Donvito, Lia Zarantonello
Branding, retailing e Made in: gli esiti di una ricerca empirica sull’internazionalizzazione delle imprese del Made in Italy nei mercati francese e russo
2013 G. Aiello; R. Donvito; L. Grazzini
Comunicazione integrata e sviluppo strategico nelle imprese dei servizi pubblici locali a carattere industriale
2002 G.Aiello; R.Donvito
Comunicazione integrata nell’abbigliamento: strategie di marca e ruolo del punto vendita nella distribuzione specializzata statunitense
2005 G.Aiello; R.Donvito